Our Story

Our Story

INDi was born at the intersection of technology and fashion with the mission to celebrate the individual in all of us. No two people are the same. No two bodies are the same. So why should everyone have to shop off the same racks, sifting through the same standard sizes and styles? We let you be in charge: we give you the foundation of premium denim fabrics, you create your own look, we deliver custom jeans made just to fit you. Just you.

The right pair of jeans is arguably the most important and most valuable piece of clothing in your closet. Jeans are the 21st century's wardrobe staple--worn around the globe by men, moms, athletes, fashionistas, presidents, professionals, workers, everyone. The right ones will get worn more than any other item you have, in every kind of situation. Simply put, we all need at least one great pair of jeans! You want them made of premium denim, and designed to fit and flatter your unique body, whether you are tall or petite, skinny or broad, muscular or slight, curvy or straight, young or old. You want them to reflect you, and your own unique style preferences. No one can deliver this like INDi can.

Moreover, INDi solves the problem for life: once you have purchased with INDi and customized your jeans, we save your unique pattern ... forever. Gone are the days of searching yet again, to try to find that one great pair of jeans to replace your old favorites. With INDi, you can always re-order the exact same pair. You can also try new styles and trends. And you always do so with confidence that your custom fit is never in jeopardy.

How do we do it? It is INDi's combination of patented technology, hand-crafted artistry, and seamless end-to-end process integration that enables us to deliver on our commitment to help you find your new favorite jeans. Only with this foundation, developed over the course of 10 years - can we offer premium custom product to every individual, at very affordable cost. Custom apparel is no longer just for fashion models and the celebrities; INDi brings it to, and celebrates, every individual.

You know what you want. With INDi, you can have it.