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Tuesday, September 13, 2011
Katie Holmes has certainly come a long way—in her career, personal life and most importantly, style. From her days as the innocent and lovable Joey Potter in Dawson’s Creek (yes admit it, we know you’ve all seen the show) to the ever-poised, effortlessly stylish, Mrs. Cruise, Katie’s been a regular fixture on our screens for years. And the same goes when she’s out and about wearing denim. We’ve seen this girl rock all of the different denim style—bootcuts, flare jeans, skinnys, probably even jeans from Tom’s closet—you name it, she’s been photographed wearing it. She’s even been dubbed by fashionistas as the one who started the boyfriend jean trend.
To sum it up, we at INDI are taking a look at how Katie’s denim style evolved, piece by piece and year by year. In mid-1990’s Katie played it safe—wearing your classic dark jeans with plain t-shirts but by the turn of the millenium, she started experimenting more by dressing her daily denim up with various pieces like pointed shoes and laced up long sleeves. In 2003, Katie debuted an edgy denim look in the movie Pieces of April .
I guess its safe to say by 2008, Katie’s signature style becomes permanent (and popular). At one point, she’s been spotted wearing different versions of the boyfriend jeans—for three days in a row. She was also seen rocking some wide leg jeans —which is also a trend that’s made a huge comeback in the fall. Fast forward to today, this lady has come full circle by recently stepping out with skinny jeans (we think its her best look yet). We cant wait to see what denim style she’ll bring back next!
posted by: Eunice Tanos on September 13, 2011 at 10:33 am
filed under:Denim 101
TAGS:
skinny jeans,
boyfriend jeans,
wide leg jeans,
flare jeans
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Wednesday, September 7, 2011
Today’s customer spotlight is Erin Carson, a self-described “east coast transplant” who is currently finishing her PhD in computer science at UC Berkeley and is passionate about promoting women in science and engineering. INDI jeans have allowed her to save time by skipping the dressing room, and getting jeans that fit and don’t stretch out over the course of the day. Erin defines INDIviduality as “Creating my own style and wearing it with confidence - whether it’s customized jeans, recycled vintage tops, or jewelry I made myself to accent certain pieces.”
Here Erin is wearing her INDI rinse skinny jeans . Want to steal her laidback style? Just add a brightly colored top to give a punch of color. But, Erin’s real secret to having great style? “Don’t be afraid to stand out from the crowd.”
posted by: Bonnie Coombs on September 7, 2011 at 11:03 am
filed under:INDi Success Story
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Thursday, September 1, 2011
The fall season is fast approaching. Sooner or later, you’ll have to take those jackets and sweaters out again. If you’re having a hard time figuring out what to pair your jeans with, well you could always find some inspiration straight out of the runway. While you probably don’t have the budget to buy the exact clothes featured, you could still copy the look for a lot less. We think that the best place to start when it comes to recreating a runway look is to find one that you would wear in real life (think functional pieces rather than flashy ones).
For example, for men, we picked this basic, understated look thats paired with dark jeans from the Trussardi Spring 2011 Menswear Collection. Guys, we are sure that you have a handful of plain white shirts on hand so why not dress one up a little bit with a structured jacket and subtle colored sneakers.
Also for the ladies, don’t put those light-washed jeans away just yet, pair them with a bold print top like checkers or plaid to give your outfit a nod to the Americana trend that is continuing for fall. For instance, we picked this look from the Chanel Resort 2011 Collection featuring light jeans with a subtle yet adorable black and white checkered top along with some great gold cuffs and a classic tan belt.
So remember, if you’re running out of places to find inspiration, look to the runway and translate them into your daily life.
posted by: Eunice Tanos on September 1, 2011 at 9:41 am
filed under:Denim inspiration
TAGS:
dark jeans,
light wash jeans
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Tuesday, August 30, 2011
So you’re ready to invest in custom jeans made exactly to your measurements. Good choice! Don’t worry you’ll get plenty of mileage out of them - contrary to what you may think, jeans aren’t just for the weekend. There are plenty of ways to wear your jeans while still looking polished, professional, and age-appropriate.
For women in their 30’s, fit is the most important starting point. If you’re worried about camouflaging wide hips or thighs, go for wide leg jeans that will create a clean line going down from the widest point of your thigh and balance out your proportions. Self-conscious about your tummy? A simple fix is a mid-rise jean, which will give you plenty of coverage and comfort.
But we realize jeans that fit are just the beginning of your whole outfit. The secret to getting a polished look is in the details. Accessories are key! Choose a luxe bag, a printed scarf, or a structured blazer to take your jeans out of weekend mode and make them work for the office or a weeknight dinner date. Add a nice sandal or heel to finish off the look. Here are some of our styling suggestions that we put together using our trouser and bootcut jean:
For Work:
For Play
We want to hear your thoughts! So would you consider wearing denim to work or for a less casual weekend occasion?
posted by: Becca Freeman on August 30, 2011 at 10:10 am
filed under:Denim 101
TAGS:
bootcut jeans,
trouser jeans
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Thursday, August 25, 2011
The end of summer is here; whether you’re headed back to school or not, there’s something about fall that feels like a new beginning. This feeling of new starts inspired INDI’s recent photo shoot with Berkeley style blogger and psychology major Kathleen Murillo from Inspirafashion. Along with our favorite photographer Lydia Hudgens and a pair of INDI dark indigo bootcut jeans, we went back to school with Kathleen.
Photos by Lydia Hudgens
Jeans are the most versatile piece in your closet and can easily be incorporated into anyone’s style. For Kathleen, inspiration is found many places, including vintage and DIY. As you can tell from the photos, we had a lot of fun exploring campus with Kathleen and Lydia. So, what do you want to pair with your jeans this fall?
posted by: Bonnie Coombs on August 25, 2011 at 9:14 am
filed under:blogger in INDi
TAGS:
bootcut jeans,
bloggers
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Tuesday, August 23, 2011
On August 1st, Dame Helen Mirren won the LA Fitness Best Body Poll, beating out Elle MacPherson, J-Lo and others. Thats why we were thrilled to see her mention INDI and the great fit our jeans give her in the September issue of InStyle. In the interview Mirren claims her shape is ‘anti-jean’, and then raves about how her INDI jeans ‘fit bloody great’. This woman, with not only an amazing body but also undisputed class and style, is a great example of the uniqueness that we at INDI endeavor to celebrate. Clearly off the rack sizes and styles are not for everyone, and we love to help individuals everywhere find the best possible fit!
posted by: Bonnie Coombs on August 23, 2011 at 9:12 am
filed under:INDi Success Story
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Monday, August 22, 2011
Labor Day is next week, the traditional “end” of all things white. Whether you follow this style mandate or not, we thought it would be helpful to pass along our tips on how to keep you white jeans looking bright:
1. Check the manufacturer’s label and see what they recommend. For INDI white denim, our label reads “Machine wash cold. Gentle cycle with like colors. Only non-chlorine bleach, when needed. Tumble-dry low. Remove promptly.”
2. If you are going to use bleach follow the directions on the bottle for soaking and then immediately put the white jeans in a full wash cycle with regular detergent.
3. If the detergent you are using already contains bleach make sure to again follow the directions on the bottle and also allow the detergent to mix into the water before adding the white jeans. If possible (I know if you live in an apartment with shared washer/dryer this probably won’t work) let them sit for a few hours before running them through a normal wash cycle.
4. Alkali in detergents, high dryer heat settings, and fabric softeners can all cause your white jeans to yellow. To prevent that from occurring simply make sure all detergent is rinsed out, keep the dyer temperature on low, and avoid using fabric softener.
We think fashion rules are made to be broken, so go ahead, follow these four simple steps to keep your white jeans looking bright and wear them well into Fall!
posted by: Bonnie Coombs on August 22, 2011 at 9:33 am
filed under:Denim 101
TAGS:
custom jeans,
white jeans
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Thursday, August 18, 2011
Best friends Charlotte and Caroline stopped by our office to show off their INDI jeans. Charlotte wore her rinse bootcut jeans perfectly paired with wedges while Caroline tucked her dark indigo with subtle sanding skinnys into a pair of booties. While both girls have their own unique takes on personal style, one thing they can agree on is the importance of fit. Custom jeans have enabled them to escape common problems like waist gape and inseam length and just own a perfectly fitting pair of jeans!
Charlotte is wearing her SOMA bootcut and Caroline is wearing her SOMA skinny
When asked about running the show at INDI both girls wanted to be designers, Caroline designing new pairs of jeans and looks and Charlotte adding brightly colored denim to our lineup. Charlotte’s take on style is all about individuality, in her words, “Don’t try and imitate anyone else. Wear the colors, textures, styles and pieces that you love, regardless of what’s current.” We had a lot of fun hanging out with both these stylish ladies, don’t they look great in their custom jeans?
Also, be sure to check out Charlotte’s healthy beauty blog Freckles to Toes!
posted by: Bonnie Coombs on August 18, 2011 at 8:42 am
filed under:INDi Success Story
TAGS:
skinny jeans,
bootcut jeans
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--Helen Mirren, Academy Award winning actor. (InStyle Magazine, August 18, 2011.)
--Brian Scalabrine, Power Forward, Chicago Bulls of the NBA.