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Friday, January 22, 2010
That’s right folks, we’ve made it big. This week, indiDenim (and indiTailored) was featured in the Wall Street Journal. We really couldn’t be more excited if we tried.
The article, “What’s Out: the Fashion Trend” is front and center in the Life & Style section and discusses the idea that, for once, fashion trends may be a thing of the past. No trends? Shocking, we know.
With the New York City’s Fashion Week on the horizon, we only expect showcases of this year’s “must-have” items and styles. We’ve conditioned our fashion selves to always look for what’s trendy—the trench coat, the one-sided shoulder dress per say. But David Wolfe, creative director of Doneger Consulting Group, argues that we’ve come to a point where there are no more trends to look for because “everything is in style.” Ultimately, with the workplace diversifying and young celebrities more inclined to think outside the fashion box, men and women alike feel freer to leave the in-crowd behind. People care less about being in style and more about wearing clothes that fit their own body and their own lifestyle. It’s really that simple.
The article also gave a shout out to one of our very own who spoke about how fashion is changing today: “Fashion has traditionally been this top-down industry, but we saw that technology could allow consumers to choose their own details,” saids Abby Holtz, our Director of Marketing here at indiCustom. As Abby mentioned, at indiDenim we understand that people want to accommodate their own personal style and that’s why we let you customize your denim down to the very last detail.
Bottom line: If your clothes fit, you look good—trend or no trend. And this is definitely one fashion statement we hope never goes out of style…

posted by: deborah on January 22, 2010 at 11:19 am
filed under: Trend Alert | Add a comment
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